EXPERIENCE

MEET ME AT THE PARLOR

CULTURE

STYLE

GOODS

In Fabric, In Form, In Voice

Parlor is a curated space where fashion, design, and cultural memory intersect. Rooted in the tradition of intimate salons and social parlors, the boutique reinvents the idea of gathering—not just as physical presence, but as a convergence of ideas, aesthetics, and craft. Each collection is hand-selected to reflect both global sophistication and a strong sense of place.

The store balances emerging voices with established luxury, creating a dialogue between past and future. With an emphasis on storytelling, every item—whether garment, object, or artwork—serves a narrative purpose. Nothing is incidental. Everything is intentional.

Parlor is not trend-driven. It is time-aware. The space exists as a pause from mass production and commercial noise. Seasonal edits are paced like a gallery rotation, inviting return visits and longer conversations. The layout shifts with each concept, acting more like a living installation than a fixed retail space.

The name ‘Parlor’ is a deliberate gesture toward heritage and reinvention. It evokes rooms once reserved for ceremony and special guests, reimagined now as platforms for independent designers, artful commerce, and the kind of luxury that doesn’t announce itself—it invites you in.

Concise

Brevity is key. I strip away unnecessary details, leaving only what truly matters to drive your point home

The 3C TEST

MY STRATGEY

Data-Driven insights + creative storytelling.

I create effective marketing strategies ensuring your message not only reaches your target audience but also compels them to act. I leverage a unique blend of market research, analytical skills and journalistic skills to craft marketing strategies that cut through the noise and connect with their audience on both rational and emotional levels.

Clear

Every strategy starts with clarity. I ensure that your audience understands what you’re saying by distilling complex concepts into straightforward messaging.

COMPELLING

Your message should inspire action. I craft narratives that inform and move the needle.

AT THE PARLOR

BEHIND PARLOR

Elevating Craft and Conversation

Sandee Saunders is a fashion curator and creative director with a background rooted in luxury, but a vision firmly fixed on the future. After formative roles at Chanel, Bergdorf Goodman, and as Director of Armani Beauty at Saks Fifth Avenue, she stepped out of the traditional retail script to create immersive spaces that blur the lines between boutique, gallery, and cultural salon. Her work centers on intentionality—supporting underrepresented designers, elevating slow fashion, and curating environments that prioritize both beauty and meaning. With each venture, she treats commerce as a canvas, shaping not just what people buy, but how they see.